Prapti opens 10th EBO in Kolkata

Prapti, as a credible and trusted ethnic wear brand has opened its 10th store spread over

2,700 sq. ft. at Mani Square mall, one of Kolkata’s favorite high-profile shopping venues. The new outlet follows the other successful store launched in Mumbai recently. The company is planning 15 more EBOs across the country, with two in Durgapur and Pune coming up later this month. Launched in 1985, Prapti is a leader in the men and women’s ethnic wear market, which encompasses wedding attires, casual daily ethnic wear and has recently added an exclusive bridal section, which is expected to fly off the racks.

The Mani Square Mall store earns brownie points for the sheer power of a vantage location backed up by Prapti’s promise of quality, designs, and affordable fashion that has already proved its mettle in the ethnic wear category all across. With a versatile product portfolio in their many EBOs across India, customers have access to premium high fashion ethnic wear at affordable prices. The large variety of hand woven fabrics and continuous innovations in design has made Prapti a household name across the country. The company is strongest in the east and west India. Starting with its first store at Gariahat, Kolkata, it spread to other locations such as City Center II, South City and Tollygunge in the city. The company also has exclusive company retail outlets in Bhubaneshwar, Siliguri, Jalpaiguri, Durgapur in the east as well as Mumbai and Pune in the west, with many more to open in the next few years.