Preeti Gupta joins Enamor India as COO

Enamor India, a subsidiary of Gokaldas has roped in Preeti Gupta, as the Chief Operating Officer (COO).

In her new role, Gupta would define the road map for all creative design strategy, operations and marketing for lingerie brand- Enamor.

A marketing graduate from the National Institute of Fashion Technology, she brings on board, a lot of expertise in the retail space spanning across domestic brands, international brands, exports and large format retailing in both apparel and non-apparel brands. With a rich and varied industry experience of 15 years as category head, buying head and director licensing in renowned companies like Madhura Garments, Reliance Trends and Tommy Hilfiger, Gupta aims at increasing consumer awareness contributing to the overall growth of the lingerie market in India.

Brand Enamor belongs to Gokaldas Intimatewear, company set up in 2003. Enamor is available across more than 1,800 multi brands outlets in India, besides the 250 odd national chain stores and 12 exclusive stores across the country. Inaya by Enamor is a collection of contemporary nightwear that was launched in 2009 and has been well accepted by consumers.