Priyadarshini Rao launches another Mineral store

Designer Priyadarshini Rao along with Jaydeep Shetty,

Founder & CEO, Mineral Fashion, recently opened another Mineral store in Mumbai for the modern fashion conscious women. The new store is spread over an area of 700 sq. ft. and flaunts the vintage style signature of the previous Bandra store, with its front portion having a look of an old European store. The facade is painted in ducco, and in Tangerine Tango, colour of the year declared by Pantone.

The idea behind launching a high-street store in Mumbai was to capture women customers by surprise, while offering them uncommon clothing ideas. Mineral derives from natural fabrics and naturally occurring colour palettes, to create garments extremely rich in its look and feel. The product range is divided as daywear having tops and tunics and bottom-wear, comprising jeans, skirts and trousers.

The main highlights of this store are the dresses for girls between 5-12years and an exclusive limited collection of tops and tunics hanging on the ropes tied to the ceiling. Mineral is an elegant recombination of predominantly natural fabrics with a western construct, creating clothing that makes a woman look and feel special. Versatile, elegant, perfect fits and effortless styling are words which describe Mineral.