Proline joins hands with CCD for tees

Café Coffee Day (CCD), the India born coffee brand,

has joined hands with Proline to launch a range of coffee themed T-shirts, which will be sold through the 1,250 plus CCD outlets in the country and a few of the major Coffee Express outlets. Both the brands are betting big on the online and digital mediums for growth. The brand’s plan to leverage CCD’s two-million plus Facebook fan page, CCD’s e-commerce platform and its outlets to sell the tees'. The tees’ will be sold at the outlets using the catalogue method will deliveries being done within a week of order.

According to Proline, the partnership is a natural business extension targeted at a common audience. CCD, on the other hand, wants to engage its customers with new products that suit their aspirations through this partnership. The coffee tees are available in five designs, including Bean Art, Latte Art, Stain Art, Vapour Art and Coffee & Attitude.

The Rs 650 million revenue brand Proline is looking to double its revenues to Rs 1.3 billion next fiscal. It has categorized is product portfolio to target three segments of consumers – Proline Varsity, Proline Active and Proline Original. Besides the CCD outlets, cobranded tees will also be sold through the existing 22 Proline stores and Proline’s 20 distributors that service around 700 multi-brand stores in the country. Proline plans to add 10 stores over the next fiscal.