Promart’s brand campaign with Bipasha Basu

Discount retail chain Promart Retail has unveiled a new

brand campaign created by McCann Worldgroup India along with a new logo having the tagline ‘Discount is in fashion’. The chain, which has over 50 stores across 11 states, plans to open another 100 stores by the end of 2013. The brand is also planning to roll out a TVC soon.

Bipasha Basu along with Ashish Garg- Promoter and MD, Promart and Punit Agarwal- Promoter and CEO, Promart launched the new marketing campaign. The brand’s new look and logo are being represented across various touch points like stores, advertising and communication.

Promart is a value format concept in lifestyle retailing targeting smaller towns across India who have limited access to fashion. The brand offers discounts of 25-60 percent clubbed with special promotions and offers for consumers all year round. The new logo and brand identity has already been rolled out at all Promart stores across India.