Pune gets first Remanika store

The retail scene in Pune seems to be hotting up by the day. The city got its first Remanika EBO

recently. Remanika, one of the fastest growing brands in women’s western wear, has 167 point of sales in 37 cities. Besides, Remanika is now present in all large formats like Pantaloon, Lifestyle, Shoppers Stop, Central, Westside, Reliance Trends, Kapsons and Ritu Wears. The brand also plans to expand in every Tier II and Tier III town in India. Striking an Indo-western balance, the brand blends western cuts with traditional Indian embellishments, offering its customers casual wear, club wear and accessories.

It caters to women from the age group 16 to 30 years and has a new product offering at the start of each season. The portfolio includes a wide range of women’s wear like spaghettis, dresses, capris, skirts, tops, pants, denims and jackets. Set up in 1998, Remanika Fashion is a manufacturer of readymade garments, sequence hand bags and belts. The first store was set up in Mumbai. Moreover the brand will be stressing on building brand loyalty as it aspires to achieve its target growth this fiscal year.