Pure Elegance creates ripples worldwide

The great legacy of Indian tradition fused into designer wear by

Indian designers is making a big impact on global fashion. That is why, Parna Ghose’s Pure Elegance, an ethnic Indian collection displayed at the Dubai Fashion Week is, creating ripples among fashionistas around the world. The US-based designer has taken Indian ethnic fashion to the next level with her line, once again making international fashion audiences take notice of what India has to offer. Ghose successfully blends India’s rich tradition into her merchandise to make Indian fashion relevant to international fashion lovers.

Pure Elegance is the first design house from the US to get invited to Dubai Fashion Week to showcase ethnic Indian fashion. This marks the beginning of a new trend by any major international platform to showcase Indian fashion that is created globally. Pure Elegance started off three years ago and already has a strong following worldwide. Its Facebook page boasts of 35,000 fans.

Pure Elegance is a fashion brand created in US for South-Asian women worldwide. It is the first of its kind design house in the US to create high-end Indian fusion fashion and fashion jewellery. The collection includes saris, bridal lehengas, salwars, Indo-western dresses and tunics.