Pure Elegance revamps its e-platform

Indian-American fashion brand, Pure Elegance has launched

a newly revamped website for its client base. Pure Elegance is the fastest growing South-Asian fashion brand in the US, a maker of both ethnic and Indo-western fashions for global, fashion-conscious women. Pure Elegance is making an effort at offering merchandise that is original and exclusive. Since Indian high-end traditional clothing heavily depends upon craftsmanship, each item is created individually with a wide variation in material, motif, hand-embroidery and artwork used in each piece. Existing e-platforms offering traditional Indian wear find it difficult to project the uniqueness of ethnic Indian fashion. So many a times, customers don’t get what they order for.

According to Parna Ghose, President and Chief Designer at Pure Elegance, their online presence offers clients more convenience to do business with them. Most of their clients had been fully satisfied during their previous purchases and are aware of the quality and workmanship of their designs. Moreover their designs are limited-edition and individualized and cannot be produced in bulk like mass merchandise.

The redesigned website of Pure Elegance offers standard convenience of e-commerce and also includes additional features like daily Flash Sale, Wish-list management and so on. Pure Elegance is a fashion brand created in the US for South Asian women worldwide. It captures the essence of India and blends it with the best of contemporary West.