Push Sportswear unveils Lycra kayaking line in India

INVISTA, a world leader in integrated fibres and polymers

has joined hands with Push Sportswear to launch a kayaking range using INVISTA’s performance wear brand Lycra Sport fabric. The range is made available to sports enthusiasts through Adventure Compass in Rishikesh, Uttarakhand. Lycra Sport fabric provides freedom of movement, stretch, comfort and long-lasting fit. It delivers a range of stretch and recovery power designed to help consumers move and perform better, while providing comfort.

According to Avinash Chandra, Marketing Head, South Asia, INVISTA, “Lycra Sport fabric is specifically designed to support athletes and active people to perform better in their sporting activities. We are quite excited about Push Sportswear’s creation for kayaking with Lycra Sport fabric, as it will build a platform to take our innovations to the consumers. Such niche sporting events require extra attention to the attire and Lycra Sport fabric is best suited for such sports, given its stretch and breathability properties.”

Adds Anurag Gupta, Proprietor, Push Sportswear, “There is a growing interest of Kayaking in India, and the importance of suitable gear for the eclectic sport is essential. The right clothing is extremely important to enjoy this enlivening sport to the hilt. Lycra Sport fabric is one of the most favorable fabrics for the gear and we look forward to bringing forward more such relevant innovations with INVISTA.”

Lycra Sport fabrics have been tested by Progressive Sports Technologies, one of the leading sports technology institutes based at Loughborough University. Following INVISTA’s standards and a rigorous approach to testing, garments made with Lycra sport fabric allow athletes to push their sportswear as hard as they push themselves.