Ram Iyer to head The Collective

The Collective has appointed Ram Iyer as the Chief Executive Officer. He replaces George

Santacroce, who will remain involved with The Collective as an advisor focusing primarily on future growth and seasonal strategy to support the team as required. Iyer will continue to drive and build the business with a strong team of senior executives that include Julie Woodhead, GMM, Rudrarup Datta, head of operations and marketing, supported by a team at the headquarters and in the stores.

The Collective is a lifestyle and luxury menswear store launched by Madura Garments Lifestyle Retail Company, a company of the Aditya Birla Group. The store is a super-premium lifestyle retail concept offering international brands with its unique point of view. An aspirational brand, The Collective, provides product and service excellence that will help educate, update and shape the wardrobe of the discerning Indian male. The retail store is a one of a kind lifestyle concept store with a combination of apparel, accessories, made to measure and a host of product and lifestyle services. Its retail format covers all wardrobe needs from designer, formals to semi formals, casuals, denims and active wear. The brands they retail include Armani, Hugo Boss, Kenneth Cole, Ted Baker, True Religion and Versace among others. Accessories include fashion watches, cufflinks, shoes, ties, belts, leather products and sunglasses by leading brands. In addition, the Collective is the first retail store to offer product care and specialized dry cleaning services to its customers.