Ranbir is John Players brand ambassador

John Players, the trendy apparel brand for men from ITC has

signed Hindi film star Ranbir Kapoor as its new brand ambassador. The aim is to connect with the youth across the country. The move will add a punch of freshness, dynamism and energy to the brand. According to Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing Business, Ranbir is the perfect fit for John Players as he personifies the youthfulness, vibrancy and panache that the brand stands for. There are strong synergies between both and that is: inherent sense of style and effortlessly cool persona. “We are positive that John Players’ association with Ranbir will hit the right chord with the youth and strengthen the brand’s core attributes,” he says.
John Players offers contemporary fashion to youth at accessible prices. A leading menswear brand, it offers a range of clothes that is tailored for work, leisure and occasion wear. Ranbir Kapoor says he relates with the cool, youthful and expressive personality of the brand. John Players forthcoming Spring/Summer campaign will feature Ranbir Kapoor in the new collection.
The brand has a strong and growing retail network of more than 220 exclusive stores and over 1,200 MBO’s across the country.