Raymond consolidates new media manager

In a bid to get the most out of its ad budget, Raymond has

consolidated the budgets of its brands Raymond, Park Avenue, Parx, Colour Plus, JK Helene Curtis and JK Ansell and has appointed RK Swamy Media Group for media planning. This is not a surprise win for the media buying house since RK SWAMY BBDO has been the creative and media agency of brand Raymond for the past decade. Sagar Joshi, the director for media and corporate communications, Raymond, says R K Swamy has a deep understanding of Raymond’s business and brands, having worked on the Raymond Textiles and Raymond Premium Apparel brands. Chintamani Rao, President, R K Swamy Media Group agrees and says they have had a long and rewarding relationship with Raymond and are delighted to be working on all their brands now.

Consistently ranked as one of the top communication agencies in India, R K Swamy is an affiliate of global advertising agency brand BBDO which has offices in more than 250 cities across over 70 countries. BBDO serves the marketing communication needs of international brands like Pepsico, Daimler-Chrysler, Mars Chocolate Bars, Wrigley’s Chewing Gums, Visa payment card, ICI paints, British Telecom, Sainsbury’s super market chain, Cingular telecommunications and Guinness beer to name a few. BBDO is a wholly owned subsidiary of global leader in marketing communications Omnicom, listed in the New York stock exchange. Today, worldwide, BBDO is considered for its creative genius, the brains behind some of the most outstanding campaigns.