Raymond to offer made-to-order wardrobe for women

Changing its perception as the caterer of complete

men’s wardrobe, Raymond is extending its ‘made-to-measure’ business to complete a woman’s wardrobe. The company will soon make ‘made-to-order’ garments for women from its manufacturing facilities based in Bangalore. While it had tried its hands at women’s wear in the past with prêt designer brand Be: and ready-to-wear range under Parx and Color Plus, it had exited the business.

However, under its flagship readymade brand of Park Avenue, Raymond offers a women’s range in the western formal wear category. The made to measure offering would also be extended to patrons outside India. Raymond’s made-to-measure stores are already present in West Asia including a store at a Dubai mall.

Raymond entered the made-to measure customised solution market nearly five years ago and has 45 outlets at present. The high margin ‘customised tailoring’ is still niche in India but there are others such as the Aditya Birla Group (Linen Club) and even regional players such as Cambridge eyeing this segment. With prices ranging from Rs 1,600 (for a single shirt) going up to Rs 15,000 for a two piece suit, prices can go up to a few lakh depending on the requirement of customers.

Apart from extending its services for women, Raymond would also be offering accessories such as cufflinks, ties and bags as part of its made-to-measure business. The company is also enhancing the distribution of these services with van operations to offer doorstep delivery of the garments. Besides, the regular stores under ‘The Raymond Shop’ they would continue to expand through the franchise route, adding around 1,000 franchises in the domestic market.