Raymond unveils new ad campaign

Raymond known for its ‘The Complete Man’ ad campaigns has unveiled its latest campaign

focussing on youths’ personal interests such as biking, walking and driving instead of continuing with the iconic image. Raymond has come up with a new catch-line such as 'Drive for Passion', 'Bike for Joy' and 'Walk with the World'. All the three passions represent different fabrics from the brand, Kroy Wool (shrink resistant/machine washable) for driving, Royal Magic range for walking (prevents UV rays from affecting the fabric) and Tasmania Collection for biking that is wrinkle free.

Raymond has used all forms of media like print and out of home media to unveil its campaign except television. However, the brand continues to target the same target audience for the campaign.

The Raymond Group incorporated in 1925 and has diverse product range of nearly 20,000 varieties of worsted suiting for customers across age groups. Some of its group companies are Raymond, Raymond Apparel, Colour Plus Fashions, EverBlue Apparel and others.