Reebok India has launched its ‘Studio’ collection across all its Fit Hub concept stores in the country. The Studio collection
is an innovative line of apparel and footwear focused on dance, aerobics and yoga which has been designed especially for women consumers. The category is being promoted by fitness enthusiast and Reebok’s women’s fitness ambassador - Nargis Fakhri who was seen wearing the fun and quirky apparel range in her latest campaign for the brand. The Reebok Studio collection comprises three main elements; the dance, yoga and aerobics collection.
Taking inspiration from Latin dance, the Reebok Dance collection combines bright colours and bold detailing with feminine designs and silhouettes creating striking and energetic pieces. The unique garments allow total freedom of movement giving consumers complete control of their turns and twists.
The Reebok Aerobics collection fuses bright colours and layering options, to create striking and energetic pieces. Additionally, the Reebok Yoga collection is stylish yet implicitly functional, the collection complements and adapts to women’s bodies during yoga practice, the officials said.
Speaking at the launch of the innovative collection, Somdeb Basu, Brand Director Reebok India said, “With a growing women’s fitness market in the country, our aim is to inspire more and more women to adopt fitness as an integral part of their lifestyle."