Relaxo Retail on expansion spree

One of India’s largest footwear retail chain Relaxo Retail, a division of Relaxo Footwears, touched the

100th mark of its exclusive outlets after opening their store in Delhi. The new store is the 41st in Delhi. Relaxo Retail now posses an impressive chain of 100 fully integrated stores, spread in a retail area of over 89,350 sq. ft. in states like Punjab, Haryana, Uttar Pradesh, Delhi NCR, Uttarakhand and Gujarat. The group’s expertise in the field of manufacturing and retailing of footwear, over the years and its focus on regions, cities and exact customer preferences have earned it an undisputed leadership status.

In the last few years, the company has seen a significant rise in footfalls and profitability across the Relaxo Retail Shoppe. They plan to cross the 125 mark for their EBOs by the end of March 2011.  Relaxo plans to actively look for retail space across the country, especially in smaller towns as they go about expanding their presence in Tier II-III cities.

Relaxo offers complete footwear solutions for the family. The range varies from formal to casual shoes for men, women and kids. They have several brand names under them these are: Relaxo Hawai, Sparx, Flite, Schoolmate , Mary Jane, Boston and Kids Fun. Relaxo Footwear started in 1976 at Shahzadabagh in Delhi and became a listed company in 1995. In 2008 it emerged as the largest footwear producer in India with a capacity of three lakh pairs per day. They are looking to touch an annual turnover of Rs 1,000 crores by the end of 2011-12.