Reliance Footprint brings Asics to India

Reliance Footprint, the footwear specialty store of Reliance Retail,

has entered into an exclusive partnership with Asics Corporation Japan, one of world’s leading sports goods manufacturer. Asics is known for high performance athletic gear. Asics will now be launched in India through a combination of exclusive brand outlets and a presence in Reliance Footprint stores. Under the agreement, Asics’ footwear will be available in India by April 2010, initially at Reliance Footprint stores in Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kochi,

Aimed at people between 20 to 50 years, Asics footwear is meant for those who enjoy healthy living. Asics iconic series like the Gel-Kayano, Gel-DS Trainer, the GT-2000 series and the GEL-1000 series will be available through this partnership. Initially the products would primarily focus on fitness, healthy living, running and power walking. Eventually, they will shift to specific products for different sports like cricket, football, basketball and many more sport categories. The product range also includes sports clothing.