Reliance Trends launches Intribe

Leading retailer Reliance Trends has announced the launch of its new label ‘Intribe’, an

exclusive fashion collection targeted at the young consumers. The collection includes women and men’s wear in varieties of denim shirts, casual outfits, floral prints and its unique style will be available in the price range of Rs 1,200 to Rs 3,500.

Speaking at the launch, Akhilesh Prasad, Chief Operating Officer, Reliance Trends, said, “Today, fashion is changing at a fast pace and Indian youth want immediate fashion. Taking care of the youth and pulse of Indian fashion market, we travelled across the international market to bring in Intribe as an affordable but exclusive fashion statement in India.” He added, “It’s a trend of fast fashion and styles are changing every month, we have worked on our supply chain to ensure supplies of merchandise within two months.”

The collection will be available at Reliance Trends stores across more than 75 cities and 19 states. “Intribe is also a firm step in that direction to cater to fashion essentials and meet the aspirations of our valued customers, we are confident that it will yield excellent results. We will continue to focus our energy in creating fashionable and innovative labels,” said Jane Stott, Head Design, Reliance Trends.

Reliance Trends houses over 100 apparel and accessories brands and own 16 brands across men, women and kids categories. Recently, Reliance Trends has announced tie-ups for international fashion brand ‘Bisou Bisou’ in India.