Riot to retail Real Madrid merchandise in India

Riot, a contemporary youth fashion brand from Suditi Industries that recently generated revenues of Rs 15 crores after bagging

official merchandise deal of the FIFA World Cup 2014 has created yet another landmark deal in the sports space. Suditi Industries, during their quarterly results, announced that the company has bagged the official apparel licensing right for Real Madrid CF club in India for a period of three years.

Real Madrid which is arguably the most recognized club in the world of football has inked a deal with Suditi Industries allowing them to manufacture and sell fan based merchandises, thus targeting the youth across the Indian cities. As a part of the deal, Riot will introduce a wide range of products across categories like T-shirts, sweatshirts, shorts, boxers, polos and track pants which will be available in trendy colours for both men and women. The designs will be inspired by the Real Madrid name, legal logotype, tiago Bernabéu Stadium and player’s images and the designs of the official numbers of the players.

The Real Madrid merchandise and apparels will be available at major leading departmental stores, Riot stores along with e-commerce portals and Riot’s website.