Ritu Beri plans lifestyle boutiques

From showcasing at the prestigious Paris Fashion Week to dressing up notable international

celebrities such as Bill Clinton, Prince Charles and Nicole Kidman, designer Ritu Beri has come a long way. She is the first Indian designer to head a French fashion house, Scherrer, when many Indian designers were dreaming of entering the Paris fashion scene. Now Beri wants to look beyond designing and launch lifestyle boutiques to cater to everyone’s needs under one roof. She looks to opening such boutiques all around the world stocking everything from clothes, accessories to footwear, perfumes and food.

She feels that both Indian and the western markets have great potential. The consumer in India looks for more detailing and follows trends whereas globally consumers are more versatile and experimental. “I continue doing my collections with a passion but I enjoy most doing challenging projects that I feel are worth my time.”

She is currently meeting people to bring her dream project into reality. Beri sells her creations through boutiques in France and Germany and a store in New Delhi. A graduate of the National Institute of Fashion Technology, the designer launched her label in India in 1990.