Rock.in inks e-partnership with FNO

Rock.in, an online store dedicated towards bringing world’s finest fashion labels to India

has announced its association with Fashion’s Night Out 2012 as its exclusive e-commerce partner. It may be recalled that Vogue Fashion’s Night Out, an annual luxury-fest which brought together celebrated luxury brands and renowned Indian designers all retailing under one roof at DLF Emporio Mall in New Delhi took place on September 7, 2012. And with this association, the merchandise created for this year’s FNO by renowned designers Rohit Bal, Sabyasachi Mukherjee and Shantanu-Nikhil is now exclusively available on Rock.in till September 15, 2012. What’s more, the proceeds earned through this initiative will go to charity.

“It is a great honour for Rock.in to be associated with an event like Fashion’s Night Out. This platform not only brings the best of fashion together, but also takes an innovative way of showing that you care. Being the exclusive e-commerce partner of Vogue FNO, we are pleased to do our bit towards charity.” said Suraj Sharma, CEO, Rock.in.

Bordering on subtle humour is Mukherjee’s innovative tote bag, Bal stuck to basics with a simple white lotus flowered graphic tee. Also on offer is Shantanu & Nikhil’s Kathakali-meets-Baroque inspired tee. Fashion’s night out, an all-night luxury shopping fashion extravaganza and a synergy between retail, fashion and every country’s famed designers witnessed people flocking to the venue to grab various offers.