Rocky S joins hand with Resort Fashion Week

Designer Rocky S has joined hands with E-sense Entertainment

to be the creative director of the India Resort Wear Fashion Week. The forthcoming edition of fashion week would be organised in Mumbai. With last seasons of resort fashion week in India, awareness about resort fashion is on the rise and it is no more confined to beachwear like sarongs, large hats, sunglasses and open-toed shoes. People are now waking up to resort fashion wear in India.

And though the industry is still at a nascent stage, with India Resort Wear Fashion Week, E-sense is trying to bring resort wear in focus. While global resort fashion serves as an inspiration, complex Indian market and fashion sensibilities of Indian consumers, E-sense feels that there is a huge market for resort fashion ahead.

While globally, resort fashion has grown into an independent industry with the best of designer labels, in India it is now showing signs of growth.