Rohit Bal to design a special collection for Biba

Aclaimed designer Rohit Bal has joined hands with well-known

Indian ethnic wear brand Biba to creare a special range titled Biba by Rohit Bal. The designer has earlier been associated with brands like Hidesign, Oriflame and Mitsubishi Outlander.

The collection being designed by Bal will be premium ethnic wear including salwar-kameez sets aimed at attracting modern and contemporary young Indian women. “I’m extremely excited with this special partnership that Biba and I have forged. India is a massive country with many people who have wished to experience my designs with Biba’s vast distribution and great pricing,” Bal said in a statement.

“My designs will now become available to a very large cross-section of people. This is possibly the first of many such collections I will create with Biba,” he added. “This innovative association has marked the introduction of yet another striking collection that I am sure would be a fabulous treat for our customers,” opined Siddharth Bindra, CEO of Biba.

The exclusive Rohit Bal collection will be avialable at Biba’s exclusive stores in Delhi, Mumbai, Kolkata, Hyderabad, Bangalore, Chennai, Ahmedabad, Pune, Ranchi, Patna, Lucknow, Cochin and also at select Shopper’s Stop, Lifestyle and Central stores.