Rudraksh logs on to e-platform

Pune-based multi designer store, Rudraksh, has unveiled its new web platform Studiorudraksh.com to expand its

reach and to cater to its patrons across the world. The designer wear store, which was inaugurated by Bollywood actress Karisma Kapoor in September 2008, has launched more than 180 designers so far.

The company is also active through social media with its own Facebook page as 'Rudraksh', a twitter handle '@StudioRudraksh' and more recently on instagram as 'studiorudraksh'. Besides its existing base of customers from in and outside Pune, Rudraksh will also target an international customer base as the web store has the capacity to ship not just domestically but also internationally to any location.

The e-tail platform that went live on February 1 is offering labels like Manish Malhotra, Tarun Tahiliani, Wendell Rodricks, Rahul Mishra, Ekru and Pia Pauro, among others in garments and Embellish by Sanam Chopra, Nomad, Agastya, Malaga and many more in accessories. The retail price points will be from Rs 800 to Rs 50,000 and shipping is free for shopping over Rs 5,000.