Ruosh finds demand for premium footwear in India

With the rise in demand for different footwear for different

ocassions among Indian men, the premium shoe segment is said to be on a growth trajectory. A study by Ruosh reveals men buy shoes for officewear, club and weddings. As per industry estimates, the premium footwear category in India is growing at 25 percent annually.

Ruosh which is in the men’s premium footwear space is planning to take its store count to 20 this year. The brand currently has eight stores across Bangalore, Mumbai, Chennai and New Delhi. The shoes are priced upwards of Rs 2,490. The company has also partnered with Central and launched shoes under the multi brand format across its chain. It is signing up with a couple of more departmental stores as well as with some ecommerce portals to increase distribution.

Ruosh is a brand promoted by Sara Suole, a manufacturer and exporter of shoes and soles in the international market. Some of Sara Suoles's clients include Esprit, Zara and Clarks. The company has three shoe making units, one sole making unit and one leather goods unit that produce 11,000 pairs of soles a day and 600 pairs of shoes daily. Sara Suole clocked a turnover of Rs 270 crores during FY 13.