Rupa eyes 13 percent revenue growth this year

Rupa, the Kolkata-based knitted inner wear garments

manufacturer, is aiming for a 15-20 percent growth in turnover in 2013-14. Revenues for the year 2012-13 are expected to be close to Rs 800 crores, with a growth of about 13 percent over 2011-12. The company plans to scale up its daily production capacity by 100,000 units a day to 800,000 units in 2013-14.

At present, it has three manufacturing units in the country, with a production capacity of seven lakh pieces (700,000 units) daily. The company expects to benefit from the excise duty waiver announced in the Union Budget earlier this year.

Rupa, which markets its products under brands like Macro man, Rupa frontline, Hunk, Thermocot, Bumchums and Euro, holds about 15 percent share of the Rs 16,000 crores hosiery market in India. The company is also trying to expand its presence in the overseas markets. Exports account for just about four percent of its turnover. The company plans to expand in Sri Lanka, America and Australia. Its products are currently exported to countries in the West Asia, Hong Kong, Africa, UAE and Bangladesh.