s. Oliver partners Blogworks

With every fashion brand jumping into the social network bandwagon for targeted reach and peer

endorsement, international high street fashion brands. s. Oliver’s Indian division appointed one of India’s dynamic and respected social media consultants, Blogworks. The consultant will manage the European fashion brand’s marketing strategy and consumer engagement. Blogworks will help s.Oliver India engage consumers and other stakeholders through strategic interventions, both online and offline.

Color Me Casual is the first social media program launched by s.Oliver India on Facebook. The application invites participants to take superstar interviews. In the first week since the launch, the brand witnessed a growth of 239 per cent in the number of fans on its Facebook page and rich engagement amongst users. Speaking about its marketing strategy, Gaurav Sehgal, Chief Operating Officer, s.Oliver India said, “We realize that more and more consumers want to share their fashion preferences and likes on social networks and we wanted to participate in these dialogues and discussions.”

Rajesh Lalwani, Founder & Principal, Blogworks Strategic Social Media Solutions said, “We have a rich understanding of social media amongst youth and lifestyle segments in India and believe s.Oliver’s brand DNA is a perfect fitment for real conversations, amongst real people on social digital channels. ” Blogworks has, in the past, worked on several successful social media programs, in youth and lifestyle segment, including Fastrack and Samsung Mobile amongst others.

s.Oliver was founded by Bernd Freier in 1969, in Würzburg, Germany and is today  one of Europe´s largest fashion and lifestyle companies. s.Oliver products can be found in more than 30 countries. The company currently operates 173 stores of its own, 400 stores with partners and it is represented in 1991 shops and on 2507 sales areas.