Sahara teams up with fashion brand Varlion

Sahara Force India, the Formula One Team, has teamed up with

Varlion, the Madrid-based fashion brand, which has been roped in as official lifestyle partner in a multi-year deal. Varlion will produce a licensed range of leisure products to be available through the team’s recently launched e-shop.

Varlion will also focus on developing a fresh concept for the team’s trackside clothing to be introduced from the 2014 season onwards. This is the second engagement by Sahara Force India. Earlier, it had teamed up with Mercedes-Benz in a long-term agreement for the Silverstone-based team to use a full Mercedes-Benz powertrain from the 2014 season onwards. Mercedes-Benz is to supply Sahara Force India with a complete power unit (internal combustion engine plus energy recovery system), transmission and all associated ancillary systems under the new regulations for 2014.

The Varlion logo will be visible in British Grand Prix, with branding on the garage panels, transporters and team marketing materials. From 2014, the logo will be on the team’s race cars as well as on the uniforms of team personnel. Originating from Argentina, but operating out of its headquarters in Madrid, Varlion is a fashion brand in sport and lifestyle.