Sangam launches new TVC campaign

With brand ambassadors Suniel Shetty and Virat Kohli,

Sangam India has launched its Naturals and Glaciers collection through a TV campaign. The ad has been created by TBWA India and went on air recently. Through short stories of two men in question, the campaign portrays the concept of ‘You are what you wear’. Shetty and Kohli with their witty personalities showcase how gaining respect is just a ‘suit’ away and how one can change a ‘no’ into ‘yes’ with Sangam clothes.

The company is confident that the Naturals and Glaciers festive collection campaign would convey the message to its customers that they have to believe in themselves first. Post TVC, Sangam is bullish on its growth plans. The Naturals and Glaciers collection contains wrinkle-free and anti-microbial qualities respectively.

Sangam India’s 30 to 40 per cent revenues are generated through exports of suiting fabrics to countries like South Africa, Kenya, Middle East, Europe and Latin America. Having a large distribution network in domestic and export market has worked well for the brand to spread its business. Its expertise in blending yarns and array of colors, textures and finishes allows it to offer a wide range of woven suiting for suits and trousers. The company’s woven fabric business is about 18 per cent of the overall revenues with a production capacity of 20.5 million meters. At Sangam, the suitings forms part of its finished/woven fabric business.