Sangam Suiting signs up Suniel Shetty

Sangam Suiting, which has several brands such as Savana,

Wills & Scott, Cavalier, Signet and Linovita under its fold, is expanding its retail network and is also looking for establishing its own stores in various parts of the country. Sangam is a 25-year-old brand and now the company is looking for a major shift. In the coming five years its planning to increase its volumes and network. At present the group has a turnover of Rs 850 crores and is looking to achieve Rs 1,000 crores this financial year. It plans to launch 50 stores in major cities.

The company which recently launched a new anti-bacterial and anti-moisture range ‘Glacier’ has entered into an endorsement agreement with Bollywood star Suniel Shetty and youth icon Virat Kohli as brand ambassadors. The advertising campaign featuring the new brand ambassadors will be shot in exotic locations like Langkawi and Kuala Lampur and will be broadcasted on all major TV networks across India.

The group’s PV yarn unit is among Asia’s largest units. The company will invest Rs 50 crores in a brand-building exercise in the next five years as a part of its expansion strategy. The group is running a boarding school, engineering and management college and a hospital and soon will be starting its own university.