Sareen, Melwani brothers team-up for tech fit on men’s wear

Two cousins with Las Vegas fashion industry ties, Mo Melwani

and Vishaal Melwani, have teamed up with former space geek Raj Sareen to launch Sareen's new tech fit algorithm. The site sells men’s business wear. The technology, powered by Sareen’s start-up Styku, helps consumers find their correct clothing size online with just a few pieces of information: age, weight and height.

Tech fit is not new and it's a crowded space right now - other companies, like Clothes Horse and True Fit, use similar methods - but it hasn't been mastered. Sareen holds degrees in space sciences and physics. The algorithm debuted on the Melwanis' new online retail store, Combat Gent.

Styku turns a Kinect's motion-sensing video game controller into a body scanner that tells users what their measurements are and gives them a virtual mock-up of how an outfit would look on them. While that tech hasn't been perfected for the consumer market yet, Sareen’s company uses 3D-apparel technology, cloth simulation, and computer-aided design to pull together its algorithm. The technology takes less input from customers - which means they'll have to answer less questions than they have to answer at other tech fit services - and factors in details like how a certain fabric may stretch or how a man's body may sag after a certain age.

Sareen understands the garment industry. Styku's parent company TukaTech, run by Sareen's parents, creates software used by companies to design garment patterns. Styku is also partnering with several other companies for other types of clothes, including a test run for another tricky fit challenge: jeans.

During the trial run on the Combat Gent they tested the algorithm on a small sample of 67 men. For three of those men, all of whom were above six feet tall, Styku's algorithm picked the wrong sizes. But all the other men found success with the algorithm.