SherSingh stops e-tailing, to turn into catalogue site

Two months after acquiring Exclusively.in, lifestyle

e-tailer Myntra, one of its sites, SherSingh.com, which sold private label apparels, has stopped functioning. Promoters claim that it would be back as a catalogue site redirecting customers to Myntra.com. The acquired firm also runs a separate fashion site called Exclusively.in, which only targets the NRI market.

The message put up on the SherSingh website reads, “Sorry, we are currently down for maintenance and will be back shortly. SherSingh products are available at Myntra.com.” After the deal was struck in November 2012, merchandise from SherSingh has been available on Myntra.com.

The management is now also planning to get into cross-selling. Myntra’s ethnic wear would now be sold on Exclusively.in, which is the second portal of the company that deals in ethnic wear for the NRI market and does not ship within India.

Exclusively.in Inc was founded by Sunjay Guleria in June 2010 with the parent site selling ethnic wear products in the US and the UK markets. He recently joined Myntra as VP marketing post acquisition. One year later, the company launched SherSingh as sports-inspired lifestyle apparel brand for men and women.