Shopimagine unveils California collection

Shopimagine.in, an online boutique has introduced a new line of

fashionable apparels with a riot of colours and range of styles with attention to detail and cuts to give Indian women a distinctive urban chic look. Handpicked from California design houses and manufactured mainly in US, the California Collection delivers fun loving and trendy styles that are well suited for evening wear, party wear and any other get together of friends and families.

“California Collection represents two years of extensive market research into apparel styles that suit Indian women’s fashion tastes and deliver high quality of craftsmanship at a reasonable price that helps the customer create the look she can call her own,” says Tanaaz Baldawala, the Chief Merchandizing Officer of shopimagine.in, based in San Francisco, California.

The site is pioneering the online boutique model where the styles are exclusive and limited, personal stylists help shoppers with fitting and selections through video chats and apparels can be delivered in customized gift boxes. Prior to introducing California Collection, the platform successfully introduced French designed luxury lingerie and pioneered the concept of Indian wedding lingerie.