Shopnineteen aims to break even by 2016

Founded by Delhi-based Kansin Group, Shopnineteen.com witnesses a quarterly growth of 40

percent. Since it manufactures its products in-house and the products are sold directly to end consumer, the company achieves a gross profit margin of about 55 percent. It is now looking to break even by 2016.

The company has been exporting garments and leather products for the last 30 years primarily to European and American markets. E-commerce platform Shopnineteen was launched in 2011 to cater to the Indian market with a private label for young women. The range is trendy and affordable but strictly follows international quality standards. The portal offers apparels, footwear, jewellery and bags to young women in the 18-25 years age group.

Shopnineteen.com follows an inventory led business model and has an in-house designing, production and technology team so that the turn-around time pertaining to production of latest trends is minimal. Also, all its departments from admin to warehousing to manufacturing are under one roof, which helps it manage operations.