Shoppers Stop partners Shop for Change

Shoppers Stop has launched a vibrant range of women’s ethnic

wear under its in-house label STOP, made from Shop for Change Fair Trade certified cotton produced by small-scale farmers from its partner Chetna Organic. Through this association, Shoppers Stop and Shop for Change Fair Trade guarantee that the farming families behind the collection receive a fairer deal for their hard work.

Speaking about Shoppers Stop’s partnership with Shop for Change, Vinay Bhatia, Customer Care Associate & Senior Vice President, Marketing & Loyalty at Shoppers Stop said, “It’s a matter of great pride and pleasure that Shoppers Stop is the first large-format retailer to join hands with the Shop for Change Fair Trade movement. We have launched an extensive Shop for Change women’s ethnic-wear collection under our popular, exclusive brand STOP. This collection is made entirely from Shop for Change Fair Trade certified cotton.”

Adding further, he said, “The social implications of using Shop for Change fair trade certified cotton are truly phenomenal. It allows farmers to receive 15 per cent additional income and at the same time makes customers feel good about making a difference. We are already seeing a great response to the Shop for Change collection from our customers.”

This collection is retailed at select Shoppers Stop stores in Mumbai, Delhi, Bangalore, Kolkata, and Hyderabad. The collection carries Shop for Change Fair Trade hangtag on the garments for easy recognition.