SIFW signs up Sonam Kapoor

Signature International Fashion Weekend (SIFW) that would showcase haute couture from

the world on a single platform this November, has roped in Bollywood actress Sonam Kapoor as its brand ambassador. Some of the biggest international designers from the world of fashion will come together for the first time at SIFW in Mumbai from November 15 to 17, 2013. Kapoor, known as international style diva and voted as the most stylish woman by ‘Cosmopolitan’ magazine is featuring in the latest SIFW commercial with the styling done by Rhea Kapoor.

SIFW will showcase designs by Mischa Barton, Mark Fast, Bora Aksu, Cute Circuit for the first time in India and Indian designers known world over such as Falguni & Shane Peacock and Drashta will also present their collections. The designs will be showcased by some of the leading glamorous international celebrities such as Carmen Electra, Irina Shayk, Nargis Fakri and Jacqueline Fernandez.

Confirming the Signature style and association with high-heeled fashion events like the Signature Premier Indian Derby and Signature After Match Parties, this latest proposition promises to drive home the brand’s successful persona in public spotlight.