Siyaram ropes in Cogmat for digital media

Siyaram Silk Mills, one of the largest manufacturers of suiting, shirting and apparel, has

roped in Mumbai-based digital agency Cogmat to handle its digital media account. As a part of this, Cogmat will handle the entire portfolio of Siyaram Silk's brands that include Siyaram's, J.Hampstead and Oxemberg. The agency has been handling the digital portfolio for Oxemberg, one of Siyaram's brands, since 2012.

Cogmat will look after the company’s overall online presence, which includes SEO, social media marketing and online media for the group's brands with a strong focus on creating engagement and reaching out to the right audiences via these channels.

Siyaram’s apparel division with brands like Oxemberg, J. Hampstead and MSD under its fold, took 500 retailers and channel partners to Pattaya, Thailand recently to display and confirm bookings for Spring/Summer 2014, for all the three brands. Siyaram Silk Mills, with a successful journey of over three decades boasts of an elite brand portfolio consisting of powerful brands like Siyaram’s, J Hampstead, Mistair, MSD, Oxemberg, Royale Linen and the recently launched Moretti, Free Fall and Victory.