Siyaram to establish presence of its emerging labels

Siyaram Silk Mills, the leading producer of blended

fabrics in India is planning to establish its own emerging brands, along with its established brand names such as Siyaram’s, J Hampstead and Oxemberg. The company feels that the emerging brands under its fold have the potential to grow so it has decided to focus on strengthening these through better product offering, increased distribution and placement as well as increased brand recognition among the target audience.

With its strong line-up of brand endorsers like Indian cricket team’s captain M S Dhoni, Hindi film stars Hrithik Roshan, Neil Nithin Mukesh and designer Manish Malhotra, the company looks forward to create awareness and gain mileage through them. While, Siyaram’s is a mass fashion brand for fabrics, J Hampstead defines class and luxury both in fabrics and apparels. Similarly, Oxemberg caters to the working executives whereas MSD appeals to the fashion conscious youth of today for clothing.

The company recently introduced their latest collection of ‘Free Fall’ fabrics for ‘Trousering’ segment. Known as the most popular fashion brand for the finest and most premium suiting & shirting fabrics.