Snapdeal marks its presence at Hong Kong Fashion Week

The 21st HKTDC Hong Kong Fashion Week for Spring/Summer that took place

from July 7 to 10 attracted nearly 17,000 buyers from 71 countries. There were 1,250 exhibitors from 19 countries and regions, showcasing the latest brand designs, international fashion and fabrics and accessories. Buyers came mainly from the Chinese mainland, Korea, India and the United States. Individual markets in the Asia-Pacific recorded double-digit growth, including Australia (up 53 percent), Korea (up 96 percent), India (up 51 percent), Indonesia (up 27 percent), Malaysia (up 44 percent) and Singapore (up 26 percent), while buyers from traditional markets were up 6 percent over last year.

HKTDC organised 89 buying missions, representing over 5,000 buyers, to take part in the fair. Among them were well-known fashion brands, large chain stores and distributors. HKTDC this year collaborated with Hong Kong art house Stickyline. Together, they held a series of activities to encourage public support of Hong Kong's fashion brands and creative culture. The activities included an art installation exhibition and a pop-up showcase.

The small-order zone returned this year, featuring 130 showcases and racks, with minimum purchases ranging from five to 1,000 pieces. Indian website Snapdeal which participated in the fair for the first time found suitable suppliers willing to accept 100 pieces.