Soie unveils its SS ’12 range

Soie, the lingerie and apparel brand from Ginza Industries has unveiled its new spring/summer

collection. Spearheading the movement for the fashion conscious generation of women, Soie offers a wide range of seasonal must-haves in trendy yet eternal styles. From dresses, tunics, jackets, t-shirts, leggings and pants to breath-taking lingerie, Soie blends glamour with sophistication through its array of apparel.

Most of the fabrics, trims, laces and elastics are custom made in-house so that Soie can ensure high comfort levels matched with superior quality. Added, the vibrant colours, delicate floral embroidery, pretty laces and airy fabrics are all guaranteed to make heads turn. The innerwear range caters to uncompromising women who seek the perfect combination of quality, comfort and allure in their lingerie. Available in gorgeous jewel colours and in classic and seductive styles, the range is crafted to suit daily wear for exciting lifestyles. All the components of the lingerie like the yarn, fabric, laces, trims, elastic and hooks are manufactured in-house, ensuring the highest quality possible.

The range is available at all Soie stores across India and on its e-commerce platform soie.in. Founder of Soie, Ashok Sethia affirms, “They say that God is in the details and at Soie we have left no stone unturned to ensure that we provide the best styles and the highest quality possible. We created a niche for ourselves in US and Europe and now we wish to focus our attention on India’s new generation of active, successful women. Soie, like its root word – silk – exudes style, grace and vibrancy. It is a woman’s fondest dreams come true.”