Soie unveils latest lingerie and western apparel collection

Soie, from the house of Ginza Industries has unveiled its new line of lingerie,

nightwear and western apparels. The word Soie is derived from French meaning ‘silk’ and is popular label in the lingerie and fashion apparel segment. Ashok Sethia, Founder and Director or Ginza Industries says, “The new line of lingerie and nightwear is made with excellent stretchable fabric and provides the desired comfort with varied designs. Available in ivory, green apple, raspberry, blueberry, orange blossom, silver grey and other vibrant colours, the new line of lingerie and nightwear has something for every woman. The western wear range comprising of colourful tops, tunics, dresses, jackets, leggings and pants are elegant yet stylish.”

One can avail of the new range at over 1,000 outlets across India and online portals such as Myntra.com, Zivame.com, Flipkart.com, Fashionara.com along with brand’s own online portal soie.in. Soie is a part of an established lingerie export house, exporting 90 percent of its present lingerie production to Europe and the US.