Sonam Kapoor, Pernia’s Pop Up Shop team up for charity

Celebrating the spirit of giving this year’s Christmas Eve,

Bollywood diva Sonam Kapoor turns Santa Claus in association with Pernia’s Pop Up Shop. While some of her most coveted and famous looks are up for grabs on the e-commerce site, Sonam Kapoor and Pernia Qureshi celebrate the festive season by giving away all proceeds earned through the sale to ‘The Smile Foundation’, a leading charity that focuses on helping underprivileged children and youth across twenty five states in India.

This partnership will bring 60 pieces from Kapoor’s with ensembles from an assortment of high street brands, Indian designers as well as international fashion labels like Diesel, Topshop, French Connection, All Saints, Halston, Alice + Olivia, Alexander McQueen, Manish Arora, Amit Aggarwal, Rohit Gandhi & Rahul Khanna, Nikasha, Ayesha Depala, Anamika Khanna, Missoni, Anuradha Vakil and more, handpicked by Pernia Qureshi.

Talking about this collaboration, Pernia Qureshi said, “We are delighted to partner with Sonam Kapoor for a great cause and a charity that is striving to make a difference in India, ‘The Smile Foundation’. India’s leading fashionista and leading fashion e-commerce site make an unbeatable combination.”

From gowns and fashion forward pieces worn to premiers and red carpets, to dresses donned by her for movie screenings and fashion events – would be available on the e-platform December 24, 2012 onwards.