Splash makes waves in Mangalore with new store

Splash, the largest high street fashion retailer from the Middle East, has launched a store in Mangalore. Known for its eclectic mix

of trendy and chic clothing, the brand will display an array of latest in-fashion clothes and accessories. Renowned for its latest fashion offerings at affordable prices, Splash is a brand from the Dubai-based retail conglomerate, Landmark Group.

Spread over 7,000 square foot, the new store has a premium yet cosmopolitan look and feel. It reinforces the Splash uni-brand concept which helps neater showcasing of the merchandise and in-store design elements in order to engage customers. Based on the concept of merging fashion and creativity, the interiors of this Splash store are in line with global Splash imagery. While white and black remain the two prominent colors, vibrant hues of neon green and grey on the ceiling, walls and floors gives a cheerful feel to the store.

The concept also allows customers the ease of browsing seamlessly across various categories and sections: Splash Youth, Splash DNM, Splash Basics, Splash Smart, Splash Formals and Splash Accessories. Splash’s Spring/Summer 2014 collection offers contemporary fashion. All about contrasts, this season sports an overwhelming feeling of lightness and softness, where looks are bound by eclectic styling and a willingness to experiment.

The brand houses looks from: City Warrior to Clarity to Preppy Riot and Ashen for women. And men can flaunt Preppy Resort, Great Gatsby, Azure Paradise and Mystical Diaries. Designed especially for a generation which loves experimenting with colors, patterns and fabrics, the latest collection from Splash is a stimulating mix of vibrant happy colors and vivid prints.