Splash set to make waves with Esha Gupta

Splash Fashions, Middle East’s largest high street retailer and a part of the Landmark Group, is pushing its business in India.

Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 200 stores. It has a presence in the Middle East, India, Pakistan, Sri Lanka and Africa. Now it has signed on Esha Gupta as brand ambassador. She will be the face of the brand going forward and will be featured in a new campaign scheduled to rollout in Fall of 2014.

Showcasing popular collections for men, women and teens, Splash's existing product portfolio includes a uni-brand concept across its stores. The stores also houses a gamut of international brands. It offers the latest fashion to customers at affordable prices.

As a brand, Splash believes in constantly being a trendsetter in the region and has successfully created some of the biggest and most popular brand properties or events like bi-annual fashion shows and limited edition calendar launches which have now become part of the social calendar of the region. With constant revamping of the marketing portfolio, newer forms of communication are added and channeled to keep the consumer involved.