Squarekey brings premium fashion brands to India

Squarekey is the latest entrant in the Indian fashion

e-commerce space. The site is into retailing popular high end apparel brands from abroad. With the e-commerce market in India touching new heights and India’s annual GDP growth of about 5 to 6 percent per year, many new start-ups are targeting the fashion conscious consumers by bringing a host of global fashion labels. Squarekey is one such example that brings high-end fashion brands to India for the same prices as that in the West.

The company is confident of touching 300 million users by 2015, the aspirational class that spans from the middle class to the upper-middle class. The site offers clothes from about 65 brands including Nanette Lepore, Nicole Miller, BCBG Max Azria and Ben Sherman. Their average price point is around 175 dollars (Rs 9,555).

Squarekey pre-stocks clothing in India after taking products on consignment basis from the brands. They also let Indian shoppers buy pre-season clothing if they’re willing to wait six to eight weeks for the collection. The platform does not bank on the discount strategy like other many e-platforms.