Sri Lankan brand Aviraté to source from India

After registering double-digit sales growth post commencing operations in India, Sri Lankan women’s high-street brand Aviraté

may source its merchandise requirements from India. However, the company is not planning to set up a manufacturing unit or venture into men’s or kids’ wear business. Aviraté is owned by the Timex and Fergasam Group whose manufacturing plants across Sri Lanka and Bangladesh make apparels for global brands such as Marks & Spencer, Next, Debenhams and Victoria’s Secret. Having entered India in 2011 it aims to be a Rs 100 crores brand in the next two years. Avirate has so far invested Rs 25 crores in its Indian business.

Aviraté recently brought on board Jagdish Chawla as the Global CEO and Rahul Gupta as COO of India operations. With 22 years of experience in fashion business, Chawla will be responsible for growth in revenue as well as moving the gross margin. Gupta, a stalwart in retail industry with 14 years of experience will be in charge of driving the top line, store profitability and creating the expansion strategies for Aviraté India.