Sunil Shukla quits Lovable Lingerie

Sunil Shukla, Chief Financial Officer (CFO) and Compliance Officer at Lovable Lingerie has quit.

Vinay Reddy, Chairman and Managing Director will now handle his portfolio and head the finance and accounts department until company finds a replacement. Megha Maheshwari, Company Secretary at Lovable would work as Compliance Officer in place of Shukla.

With sustained investments in building brand image, Lovable has created a niche in the premium lingerie category. Currently, the brand is available in almost all large format stores, department stores and Lingerie stores with a reach of over 1,200 outlets. Another brand from the company’s stable, Daisy Dee’s reach spans 5,500 retail outlets, serviced by 65 distributors, and a company sales team of 36 people. Thus, with two major brands under its wings, the company dominates both the premium and the mass market segments of lingerie in India. Lovable Lingerie has created the strongest nationwide distribution network, among all premium lingerie brands. The company has been marketing its products in all major cities of India and also exporting to UAE.