It may be recalled that India’s top fashion designer Tarun Tahiliani had teamed up with Timexan year ago to create a watch for the bridal market called TT for Timex. Now Timex wants to take this brand overseas, to markets like Canada, US and other markets with a large Indian population. The Timex Group designs, manufactures and markets innovative timepieces and jewelry globally.
Timex, founded in 1854, has expanded to become Timex Group, a privately-held company, with several operating units and over 5,000 employees worldwide. One of the largest watchmakers in the world, Timex Group include the Timex Business Unit (Timex, Timex Ironman, Opex, TX, Nautica, Marc Ecko); Timex Group Luxury Watches (Valentino, Salvatore Ferragamo); Sequel (Guess, Gc) and Vertime (Versace, Versus). Timex Group India has one of the most powerful portfolios of brands in the watch industry. With technological innovation and cutting-edge design, it leverages the reach and appeal of each brand’s individual identity, personality and customer base. Recently, it launched a new brand in India called Helix, meant for the youth fashion segment. These are hip, stylish and smart watches that reflect the aspirations and desire of today’s youth who wish to stand out in a crowd.