Tanishq to launch sub-brand for youth

Tata Group’s jewellery brand Tanishq, which recently launched a

sub-brand ‘Mia’ for working women, is now looking at launching another sub-brand targeting the youth by next year. With over five million working women in the country, ‘Mia’ was launched to tap the potential of this growing segment. The collection is created for the women, who are always on the go, engaged in various professions and have a well-established accessory ensemble, excluding jewellery.

High on design quotient, light in weight, affordable and apt for today’s modern woman, Mia has over 100 designs priced at Rs 5,999 onwards. The collection is available across 130 Tanishq outlets in over 76 towns. The company is expecting about 30-40 per cent topline growth this fiscal compared to FY-11, on the back of retail expansions. It also plans to open about 10-15 stores every year, with a focus on Tier II and III cities, apart from strengthening its presence in the Tier I cities.