Teezing returns with a bang

The third edition of Teezing held on May 25 this year was an opportunity for people to display their

creativity. A lot of unique designs were displayed. The competition was launched by Cotton Council of India in 2009 simultaneously in 10 countries, including India, to celebrate the International Year of Natural Fibers. Teezing was conceived with the objective to develop positive dispositions towards cotton, especially among the youth, and is one of the many popular outreach activities undertaken by CCI globally.

It is a pan-India T-shirt design competition held by the Cotton Council of India. The council aims to inspire people to visualize cotton in different ways with the theme ‘Cotton For All Seasons’. The best three contributions are awarded Rs 1,00.000, Rs 75,000 and Rs 50,000. The winning T-shirt designs will also be sold in the Flying Machine clothing store. Teezing is promoted through mass mailers, radio mentions and contests. Banners and posters are displayed in schools, colleges and design institutes along with communities on popular online social networking sites like Facebook, Twitter, YouTube. In addition, retail partners like Café Coffee Day and Flying Machine promote the contest through their strategically located stores across the country.